标点符

前面有介绍过一本《Web Analytics: An Hour a Day》

今天要介绍的是《Search Engine Optimization: An Hour a Day》

Search Engine Optimization: An Hour a Day 的主要内容有：

Part I Foundation
Chapter 1 Clarify Your Goals

1. What Is SEO?
2. Do I Need to Perform SEO for My Website?
3. What Are the Overall Goals of My Business?
4. What Function Does My Website Serve
5. How Is My Website Connecting with the Goals of My Business?
6. The SEO You Have, Not the One You Want
7. Some Interim Solutions
8. Who Do I Want to Visit My Website?
9. What Do I Want Visitors to Do on My Website?
10. Which Pages Do I Most Want My Website Visitors to See?
11. How Will I Measure the Success of This SEO Campaign?
12. Tracking Lets You Drop the Duds
13. Tracking Will Help You Keep Your Job
14. Tracking Helps You Stay Up-to-Date

Chapter 2 Customize Your Approach

1. It’s Your SEO Plan
2. B2B
3. B2C
4. Organization
5. Small Organization
6. Brick-and-Mortar
7. Blogger
8. Nonprofit

Chapter 3 Eternal Truths of SEO

1. Robots Deliver
2. Search Results Are Blended
3. Directories
4. Pay-Per-Click
5. Site Feeds
6. Meta Search Engines
7. Algorithms Change
8. Humans Are Smart—Computers Aren’t
9. Text Matters
10. Keyword Selection Is Key
11. It’s Not Just about Rank
12. Ranks Change
13. A Holistic Approach Helps
14. Search Engines Don’t Like Tricks
15. SEO Is Not Brain Surgery

Chapter 4 How the Search Engines Work Right Now

1. In Pursuit of Right Now
2. Google Basics
3. The Best of the Rest: Yahoo!, MSN, AOL, Ask
4. Yahoo!
5. MSN
6. AOL
7. Ask
8. Organic Ranking Factors
9. Paid Placement
10. Pay-per-Click Advertising
11. Paid Inclusion
12. SEO Trendspotting

Part II Strategy

Chapter 5 Get Your Team on Board

1. The Challenge of SEO Team Building
2. Marketing, Sales, and Public Relations
3. Marketing: VIPs of SEO
4. Selling SEO to Sales
5. SEO and Public Relations Can Relate
6. IT, Webmasters, and Programmers
7. Communicating with IT
8. The IT Workload Conundrum
9. How SEO Benefits IT
10. Graphic Designers
11. Value Graphics
12. Educate and Empower
13. Make It Official
14. Writers and Editors
15. Executives and Product Managers

Chapter 6 Your One-Month Prep: Baseline and Keywords

1. Your SEO Idea Bank
2. Week 1: Keywords
3. Monday: Your Keyword Gut Check
4. Tuesday: Resources to Expand and Enhance the List
5. Wednesday Keyword Data Tools
6. Thursday: Keyword Data Gathering
7. Friday: Your Short List
8. Week 2: Baseline Assessment
9. Monday: Conversions
10. Tuesday: Ranks
11. Wednesday: Indexed Pages
12. Thursday: Inbound Links
13. Friday: Site Assessment
14. Week 3: Competition
15. Monday: Identify Your Top Five Competitors
16. Tuesday: Snooping Tools and Techniques
17. Wednesday: Assess On-Page Factors
18. Thursday: Assess Off-Page Factors
19. Friday: Paid Competition
20. Week 4: Baseline Monthly Report
21. Monday: Keywords, Landing Pages, and Competition
22. Tuesday: Site Visibility
23. Wednesday: Conversions and Red Flags
24. Thursday: Personalize
25. Friday: Quick Reference
26. Part III Your SEO Plan

Chapter 7 Month One: Kick It into Gear

1. Week 1: Basic Site Optimization
2. Monday: Page Titles
3. Tuesday: Meta Tags
4. Wednesday: Robot Walk-Through
5. Thursday: Site Text
6. Friday: Implementation
7. Week 2: Link Building
8. Monday: Your Existing Links
9. Tuesday: Submit to Directories
10. Wednesday: Surf for More Link Opportunities
11. Thursday: The Art of Link Letters
12. Friday: Submittals and E-mails
13. Week 3: Set Up Your PPC Account
14. Monday: Study Hall
15. Tuesday: Prep Your PPC Keywords
16. Wednesday: Write Your Ad Text
17. Thursday: Enter Your Data into the PPC System
18. Friday: Turn On Your PPC Campaign
19. Week 4: Visibility Check and Monthly Reporting
20. Monday: Check Organic Status
21. Tuesday: Check Links
22. Wednesday: Check Conversions
23. Thursday: Monitor PPC Ads
24. Friday: Action Items

Chapter 8 Month Two: Establish the Habit

1. Week 5: Site Structure Improvements
2. Monday: The Spider’s-Eye View
3. Tuesday: Shape Up Your Site Map
4. Wednesday: Clean Up Ugly Listings
5. Thursday: Your Robots.txt File
6. Friday: PPC Quick Check
7. Week 6: Conversion Tracking
8. Monday: PPC Conversion Tracking
9. Tuesday: Get to Know Your Basic Server Stats
10. Wednesday: Tracking Online Conversions
11. Thursday: Tracking Offline Conversions
12. Friday: PPC Quick Check/Link Building
13. Week 7: Research and Development
14. Monday: SEO News and Trends
15. Tuesday: Task Journal Investigation
16. Wednesday: Explore Local/International Search
17. Thursday Shopping and Media Search
18. Friday: PPC Quick Check/Link Building
19. Week 8: Visibility Check and Monthly Reporting
20. Monday: Check Organic Status
21. Tuesday: Check Links
22. Wednesday: Check Conversions and Image Improvement
23. Thursday: Monitor PPC Ads
24. Friday: Action Items
25. Chapter 9 Month Three: It’s a Way of Life

Week 9: Build Content

1. Monday: Discover Content You Already Have
2. Tuesday: Develop New Content
3. Wednesday: Optimize Non-HTML Documents
4. Thursday: Content Thieves
5. Friday: PPC Quick Check/Link Building
6. Week 10: PPC and ROI
7. Monday: PPC Sanity Check
8. Tuesday: Organic Apples and Oranges
9. Wednesday: A/B Testing
10. Thursday: Close the PPC ROI Loop
11. Friday: PPC Quick Check/Link Building
12. Week 11: What’s Your Problem?
13. Monday: New Site, New Problems
14. Tuesday: Copywriting to Improve Your Search Results Snippets
15. Wednesday: Catch Up with Your Team
16. Thursday: Fun Tools for Site Assessment
17. Friday: PPC Quick Check/Link Building
18. Week 12: Visibility Check and Quarterly Reporting
19. Monday: Check Organic Status
20. Tuesday: Check Links
21. Wednesday: Check Conversions and Image Improvement
22. Thursday: Monitor PPC Ads
23. Friday: Action Items
24. Moving On: Forging Your Own SEO Path

Chapter 10 Extra Credit and Guilt-Free Slacking

1. The Slacking Spectrum
2. Ideas for Reducing Your SEO Workload
3. The Extra Credit Continuum
4. Day-by-Day Extra Credit Tasks
5. Prep Month, Week 1, Tuesday: Internal Search Function
6. Prep Month, Week 3, Friday: Checking Competitors’ Directory Presence
7. Your SEO Plan, Week 4, Monday: Robots Visiting Your Site
8. Your SEO Plan, Week 5, Tuesday: Google Sitemaps
9. Your SEO Plan, Week 7, Tuesday: Task Journal Investigation
10. Your SEO Plan, Week 9, Monday: Optimizing Press Releases
11. Your SEO Plan, Week 9, Wednesday: How the Search Engines
12. View Non-HTML Documents
13. Your SEO Plan, Week 9, Thursday: Content Thieves
14. Your SEO Plan, Week 12, Monday: Checking Additional Keywords

Appendix A

Glossary

Index

《Search Engine Optimization: An Hour a Day》PDF电子书下载：http://www.box.net/shared/v40y6y3fx8