当然，UIDesigner不是专用来设计QQ的，其它的Windows客户端产品都在它的工作范围之内。总的来说呢，使用UIDesigner来制作原型是很高效的，而制作出来的原型也能够实现设计师、产品经理和程序开发工程师三者间的快速沟通，减少不必要的工作内耗。

使用UIDesigner搭建一个软件界面，基本按照以下几个步骤进行：

1. 分析界面功能及布局 对于所要设计的界面，需要了解该界面需要实现哪些功能，会有哪些交互点，从而设定该界面大致的布局。
2. 新建文件 新建一个文件，其中系统会自动为您新建一个窗体，这表示您将开始使用UID为您设计交互稿了。
3. 设计界面布局 这一步对于设计较复杂的交互稿非常有用。使用控件“容器（Panel）”，并配合“停靠（Dock）”命令，首先设计出界面的大致布局，再添加各个控件。这样界面布局更规整，思路更清晰。
4. 填充控件 向窗体或父容器中拖入所需要的控件。双击控件，在其属性框中修改属性，以此来获得希望的控件样式。
5. 设定响应 在演示交互稿时，往往需要告诉他人点击某个控件会出现什么样的效果，比如在一些提示对话框中单击“取消”按钮就会关闭该对话框。设定目标控件的响应就是为了实现这样的效果。
6. 预览 在做设计稿的过程中，往往需要先看一下在实际演示中会是什么样的效果，然后再做对应修改或继续。
7. 保存 将以确定的稿件保存为uid格式。
8. 导出 将需要向他人展示的demo导出成exe格式。

UIDesigner软件运行需要  Microsoft .NET Framework V2.0 版本以上的运行环境支持。

UIDesigner下载地址：http://www.box.net/shared/8gnzb760x3

Balsamiq Studios 开发的Balsamiq Mockups 原型设计软件，功能非常的强大。

• 易操作：从 Balsamiq Mockups 自带的元素里可以很方便地拖拽，效果图轻易形成；元素对齐很贴心；
• 可偷懒：根据 Balsamiq Mockups 提供的 Wiki 风格的代码规则，画图时可以「偷懒」，输入文本符号则能生成图标。因此相比其它繁琐的软件操作，Balsamiq Mockups 也能更快地完成画图任务。
• 控件足：Balsamiq Mockups 软件包括 50 多个控件， 70 多个图标。基本自带了所有常用的小控件，并在导航处进行分类；图标设计赏心悦目。要是 Balsamiq Mockups 允许用户导入自定义的控件就更好了，当然现有的也足够了 -:)
• 新风格：让人眼前一亮的涂鸦风格，很能还原手绘效果；
• 可中文：在菜单栏 View 里将 Use System Fonts 勾上，就能完美支持中文输入（注：非 Balsamiq Mockups 中文版）；
• 其它点：Balsamiq Mockups 使用 xml 记录，方便移植、二次利用；可导出为 png 格式图片。
• 跨平台：Balsamiq Mockups 基于 Air ，因此能同时在 Windows、Mac OS 及 Linux 下使用；
• 多版本：包括桌面版本，以及集成于 Confluence、JIRA、XWiki、FogBugz 中的版本

官方网址：http://www.balsamiq.com/products/mockups

下载地址：http://www.balsamiq.com/builds/mockups-desktop/MockupsForDesktop.air

注册码生成器下载地址：http://www.box.net/shared/rszuipl8ip

Balsamiq Mockups 只能将原型导出为 PNG 图像，不支持导出为 HTML 或其它格式。Napkee 就能够将 Balsamiq Mockup 原型导出为 HTML/CSS/JS 或 Flex。

Napkee地址：http://www.napkee.com/

暂时没有找到napkee的注册码，不过只要在自己的博客上推广napkee，然后发邮件给软件开发者，既可以获得注册码。

Microsoft  Expression Studio是由微软开发的一个高效率的、流线型的、强大的设计工具和开发流程的设计工具。

Microsoft Expression Studio中包含的4个专业工具，它们可以用来设计基于标准的web站点、丰富的桌面体验或者Silverlight应用程序。

• Expression Blend™ 3 + SketchFlow
• Expression Web 3
• Expression Design 3
• Expression Encoder 3 + IIS Smooth Streaming

Expression Blend™是在Silverlight和.NET平台上进行互动设计的工具。它使得用户体验概念可能在从最初的原型到最终的实现中都得到忠实的体现。

SketchFlow可以快速、简单并且廉价地构建原型，使您可以在进行下一步工作之前，对多个创意进行创建、探索和比较。

Expression Web使得创建复杂的基于标准的网站更加快速、便捷。通过充满艺术感的设计界面生成纯粹的CSS，您可以轻松的决定您的设计方案，使您可以看到浏览器最终呈现的真实的页面。

Expression Design是一个专业的设计工具。它可以创建图形资源，并在Expression Studio：Expression Blend和Expression Web中创建的应用程序中使用。

Expression Encoder 3提供了强大的、业界领先的编码技术。它使您可以通过一个简单的可操作的界面对视频进行编辑，使它可以在Siverlight或其他多种方式中使用。

二、Expression Studio的特点

SketchFlow可以革命性的提高您将想法变为现实应用程序的速度和效率。
在您的客户端使用SketchFlow原型，可以实现快速的论证、想法的复现、应用程序的流程、屏幕的布局和功能。

不用编写任何代码就可以实现交互
在Expression lend项目中，只需要拖拽强大的内置的动画、变换和交互模块，就可以实现应用程序的交互，而不用编写任何代码。

快速设计包含数据的UI
在Expression Blend中，通过有效的使用示例数据，可以快速和灵活设计用户界面。示例数据可以在任何时候与您的实际数据进行无缝的转换。

有效的设计和开发工作流程。
共享项目、代码和设计，能够提供更好的生产力和质量。介于Expression Blend和Visual Studio中间的顺畅的工作流程，可以为向您的客户端部署带来很好的结果，提供比以前所期待的更好的帮助。

专业的工具将为您创建发布结果的站点节省时间
Expression Web提供了一个具有智能感知的高级代码编辑器，一个可以编辑的界面设计器，并且包含了创建图片和为Web站点进行Silverlight视频流编码或下载的Expression Design和Expression Encoder工具。

Advanced visual diagnostics speed debugging
使用Snapshot Preview来调试Web页面，可以在您编码的时候就能展现出页面的改变，并且SuperPreview可以在您的开发机器上用多种浏览器来显示页面。

使用流行的技术来设计具有丰富体验的基于标准的Web应用程序
Expression Web支持 PHP、 CSS、HTML/XHTML、 XML、 XSLT、 JavaScript、 ASP.NET、ASP.NET AJAX、Silverlight（视频、动画和 Deep Zoom） 、Windows Media、Adobe Flash和Adobe Photoshop文件。

为Silverlight准备视频
使用Expression Encoder，可以将包括从网络摄像头和摄像机获取到的实时视频流或者从您的电脑中获取的图像在内的多种视频文件格式进行编码。

集合了团队协作服务器
由于整合了Microsoft团队协作服务器，您可以使用签入和签出的方式来与您的同事共享Expression Studio的项目文件。

Adobe Photoshop导入器
能够将您的Adobe Photoshop的文件完全的导入，并且在所有的Expression产品的设计界面中，直接包含全部图层和对象，以确保与其他需要整合的作品的最大兼容性。

三、Expression Studio下载

Microsoft Expression Studio 官方网站：http://www.microsoft.com/china/expression/

Microsoft Expression Studio 3 简体中文试用版下载：http://www.microsoft.com/china/expression/try-it/Default.aspx

Microsoft Expression Studio 3 简体中文版免注册补丁：http://www.box.net/shared/mbrrzsift1

Expression Studio 4 Ultimate 试用版下载：http://www.microsoft.com/expression/

onOne Plug-In Suit 5.1主要包含的插件有：

Genuine Fractals 6 Professional Edition
Genuine Fractals 6 是一款影像缩放的工业标准，是摄影师丶绘画艺术家和数码图像专业人士的必备工具，该程序可以帮助你建立和打印超高品质的放大图像，最大可达 1000%，并保持线条和细节不失真。不仅支持 RGB 图像，也支持 CMYK 和 CIE-Lab 图像。本版本可适用于 Adobe Photoshop Lightroom 或 Apple Aperture。

PhotoTools 2.5 Professional Edition
PhotoTools 使用 Photoshop Actions 来处理一系列图像工具，包括图像效果\修改及产生自动化操作等。PhotoTools 允许用户分别预览效果，或者在类似一个分层的结构下堆迭，同时可以保存将来要使用的预先设定。

PhotoFrame 4.5 Professional Edition
PhotoFrame 4.5 可作为插件安装于 Adobe Photoshop Lightroom 2 软件中，软件的特色是帮摄影师将拍摄作品通过画框更完美的展示，专业版比标准版增加了更多的画框及装饰物的矢量图。软件内置独特的画框边缘效果，包括普通木质画框效果丶花边丶装饰物及纹理效果等。该软件提供的数以百计的新画框对婚礼摄影师更是大有帮助。

FocalPoint 2
FocalPoint 是 Photoshop 柔化景深滤镜，Photoshop 焦点控制插件。摄影当中有时候想要进行选择性的聚焦，有许多技术可以实现这一点，比如说平面的重点，或是对局部进行模糊处理等等。最常见的方法是控制景深，在相机上采用大口径的镜头，调节出一个狭长的景深来，也可以实现焦点控制。而在 Photoshop 平面处理当中则需要采用更多的技巧来实现。现在这个插件 FocalPoint 就能帮助你轻松实现这个目的。

Mask Pro 4
Mask Pro 是一款精准的抠图解决方案，可以说是目前最专业的去背软件之一，具体功能有：让你的去背效果可以达到最佳化，精准的遮罩功能，智慧笔刷以及魔术棒，无限的 Undo/Redo 功能；另外在 MaskPro 之中还有提供相当多的工具如魔术笔刷以及路径工具，所以你不用担心因为工具过少作不出好的遮罩来将影像去背，因为这些工具再加上先前所提到的选色工具绝对可以帮你作出完美的遮罩，让你的作品达到专业的水准。

PhotoTune 3
onOne Software PhotoTune 是一款面向 Adobe Photoshop 的功能增强插件，它包含两个模块，可以帮助你更容易修正图像的颜色，使用非常方便快速，修正时以两个并排显示的窗口同时显示修改前和修改后的实际效果，方便你更准确的校正颜色，可以让你的图像或者人物颜色更接近于自然。

下载地址：[OnOne.PS.插件套装].OnOne.PlugIn.Suite.v5.1-REDTiSO.iso

iso文件里自带注册机，注册机使用方法：

1. 装完后提示输入18位代码或提示的相应位数代码，输入123456-123456-123456，点击’Manual Activation’按钮，然后关闭即可，询问是否regrister，选never。
2. 打开X:\Program Files\onOne Software\Plug-in Suite 5，运行lincense manager.exe,选phone/email项，运行刚下的keygen（360等先关闭），将自动生成的15数字串贴进最下面的一栏，激活，ok。

官方下载地址：http://ononesoft.cachefly.net/suite5/win/Plug-in_Suite_5.1.zip

或使用以下可激活安装方法：

1. 安装前，更改计算机语言：“控制面板—区域和语言选项–高级–非Unicode程序的语言–改为英文”之后重启。
2. 重启后第一件事情，退出杀毒软件，安全卫士等安全类软件！
3. 该插件不支持中文安装目录！所有目录不得有中文字符，解决方法视自己Photoshop安装路径更改，或重新安装Photoshop！而且安装软件的目录也不得有中文字符，或放在中文目录里；
4. 运行setup，开始安装！（该插件会在C盘生成相当大的文件，1G~2G无论你选择安装目录为何，建议直接NEXT下去即可）
5. 装完会有要激活的窗口弹出，输入123456-123456-123456，点击’Manual Activation’按钮，然后关闭即可，询问是否regrister，选never。
6. 然后将下载的onOneSuite5Check.dll文件替换以下两个目录中的相同文件：X:/Program Files/onOne Software/Plug-in Suite 5;X:/Program Files/Adobe/Adobe Photoshop CS5
7. 做步骤3 的相反动作，把语言改回中文，重启。
8. 大功告成！

onOneSuite5Check.dll文件下载地址：http://www.box.net/shared/ah25ii174y

《How To Be A Rockstar WordPress Designer》目录：

Foreword 7
Notes: Example Themes and Files 9
Themes Online 10
Getting Familiar with WordPress 12
Introduction 13
Getting a WordPress Install 15
Main Concepts 18
HTML, CSS & Basic PHP 21
The WordPress Codex 24
Preparing WordPress for Use Checklist 25
Further Resources for Getting Started with WordPress 30
Blog Design 32
How Blog Design is Evolving 33
Usability 36
Making Room for Advertising 39
Converting Visitors into Readers 41
Tips for Public Theme Design 47
Meet Creatif 50
Our Example Set of Designs 51
The Creatif Design Tutorial – Layout in Photoshop 53
The Creatif HTML Tutorial – From PSD to HTML 67
Introduction to Themes 121
Finding and Installing Themes 122
How a Theme Works 124
Template Tags 127
The Loop 129
Files and What They Do 132
The WordPress Default Theme – Kubrick 136
Further Resources on Theming Basics 138
Building a Basic Theme: Creatif Blog 140
Setting up WordPress 141
Setting up the Theme 142
Absolute URLs 144
Bringing your HTML into WordPress 146
Updating <head> for WordPress 147
Image URLs 152
Dynamic Navigation and Adding Pages 153
Creating a Featured Post with WP_Query 154
Showing the Rest of the Posts 160
Building the Sidebar 163
Widgetizing the Sidebar 172
The Footer 176
Splitting the Page Up 178
Creating the Single Post and Single Page 180
Adding Comments 182
Customizing a Search Results Page 193
The Archives 194
Adding a Custom 404 Page 195
Author Pages and Multiple Authors 197
Wrap up of Creatif Blog 199
Tools for Advanced Theming 201
Tools for Advanced Theming 202
If Statements and Conditionals 202
Threaded Comments and WordPress 2.7 210
Custom Fields 215
Adding Theme Options 218
Building a Basic Plugin 221
Page Templates 228
Repurposing WordPress Functionality 232
Building an Advanced Theme: Creatif Portfolio 234
Making a Plan 235
Setting up WordPress 237
Defining Constants 241
Showing Both Portfolio and Blog Items 242
Making Multiple Sidebars 250
Updating the Homepage 253
Creating Listing Pages 256
Tying Loose Ends 262
Wrap Up of Creatif Portfolio 263
Building a Site Theme: Creatif Site 265
Making a Plan 266
Setting up WordPress 267
Setting up the Menu 273
Showing Submenus and Page Titles 275
Creating the News Section 280
The Homepage 283
Wrap up of Creatif Site 287
Innovative Ways to Use WordPress 290
1. WordPress as a Membership Directory 291
2. WordPress as an E-Commerce Store 291
3. WordPress as a Premium Membership Site 292
4. WordPress as a Social Media Feed Aggregator 293
5. WordPress as a Musician/Band Website 294
6. WordPress as a Design Gallery 295
7. WordPress as a Podcasting Site 295
8. WordPress as a Review Site 296
9. WordPress as a Social Network 296
10. WordPress as a Job Board 298
11. WordPress as a Community News Site 298
12. WordPress as a Video Portal 299
13. WordPress as a Mobile Site 300
14. WordPress as a Freebie Aggregator 300
15. WordPress as a Twitter Clone 301
16. WordPress as a Magazine or News Site 301
Even More Ideas on Theming WordPress 302
Afterword 303

《How To Be A Rockstar WordPress Designer》PDF下载：http://www.box.net/shared/10c78cazib

Adobe Creative Suite 5 Design Premium（简体中文+繁体中文+韩语）
http://trials2.stage.adobe.com/AdobeProducts/MDIA/CS5/win32/DesignPremium_CS5_LS3.exe
http://trials2.stage.adobe.com/AdobeProducts/MDIA/CS5/win32/DesignPremium_CS5_LS3.7z

Adobe Creative Suite 5 Web Premium（简体中文+繁体中文+韩语）
http://trials2.stage.adobe.com/AdobeProducts/WEBB/CS5/win32/WebPremium_CS5_LS3.exe
http://trials2.stage.adobe.com/AdobeProducts/WEBB/CS5/win32/WebPremium_CS5_LS3.7z

前面已经推荐过一本《Web Analytics: An Hour a Day》，这次该作者有除了一本《Web Analytics 2.0》，这两本书对于了解Google Analytics真的是非常有用。

《Web Analytics 2.0》目录：

Introduction xxi
Chapter 1 The Bold New World of Web Analytics 2.0 1
State of the Analytics Union . 2
State of the Industry . 3
Rethinking Web Analytics: Meet Web Analytics 2.0 . 4
The What: Clickstream 7
The How Much: Multiple Outcomes Analysis 7
The Why: Experimentation and Testing 8
The Why: Voice of Customer 9
The What Else: Competitive Intelligence 9
Change: Yes We Can! . 10
The Strategic Imperative 10
The Tactical Shift 11
Bonus Analytics 13
Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate 15
Predetermining Your Future Success 16
Step 1: Three Critical Questions to Ask Yourself Before
You Seek an Analytics Soul Mate! 17
Q1: “Do I want reporting or analysis?” 17
Q2: “Do I have IT strength, business strength, or both?” 19
Q3: “Am I solving just for Clickstream or for Web Analytics 2.0?” 20
Step 2: Ten Questions to Ask Vendors Before You Marry Them 21
Q1: “What is the difference between your tool/solution and free tools
from Yahoo! and Google?” 21
Q2: “Are you 100 percent ASP, or do you offer a software version?
Are you planning a software version?” 22
Q3: “What data capture mechanisms do you use?” 22
Q4: “Can you calculate the total cost of ownership for your tool?” 23
Q5: “What kind of support do you offer? What do you include for free,
and what costs more? Is it free 24/7?” 24
Q6: “What features in your tool allow me to segment the data?” 25
Q7: “What options do I have for exporting data from your system into
our company’s system?” 25
Q8: “What features do you provide for me to integrate data from other
sources into your tool?” 26
Q9: “Can you name two new features/tools/acquisitions your company
is cooking up to stay ahead of your competition for the next three years?” 26
Q10: “Why did the last two clients you lost cancel their contracts?
Who are they using now? May we call one of these former clients?” 27
Comparing Web Analytics Vendors: Diversify and Conquer 28
The Three-Bucket Strategy 28
Step 3: Identifying Your Web Analytics Soul Mate
(How to Run an Effective Tool Pilot) . 29
Step 4: Negotiating the Prenuptials: Check SLAs for Your
Web Analytics Vendor Contract . 32
Chapter 3 The Awesome World of Clickstream Analysis: Metrics 35
Standard Metrics Revisited: Eight Critical Web Metrics 36
Visits and Visitors 37
Time on Page and Time on Site 44
Bounce Rate . 51
Exit Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Conversion Rate . 55
Engagement . 56
Web Metrics Demystified . 59
Four Attributes of Great Metrics 59
Example of a Great Web Metric 62
Three Avinash Life Lessons for Massive Success 62
Strategically-aligned Tactics for Impactful Web Metrics 64
Diagnosing the Root Cause of a Metric’s Performance—Conversion 64
Leveraging Custom Reporting 66
Starting with Macro Insights 70
Chapter 4 The Awesome World of Clickstream Analysis: Practical Solutions 75
A Web Analytics Primer . 76
Getting Primitive Indicators Out of the Way 76
Understanding Visitor Acquisition Strengths 78
Fixing Stuff and Saving Money 79
Click Density Analysis 81
Measuring Visits to Purchase 83
The Best Web Analytics Report 85
Sources of Traffic 86
Outcomes 87
Foundational Analytical Strategies . 87
Segment or Go Home 88
Focus on Customer Behavior, Not Aggregates 93
Everyday Clickstream Analyses Made Actionable 94
Internal Site Search Analysis 95
Search Engine Optimization (SEO) Analysis 101
Pay Per Click/Paid Search Analysis 110
Direct Traffic Analysis 116
Email Campaign Analysis 119
Rich Experience Analysis: Flash, Video, and Widgets 122
Reality Check: Perspectives on Key Web Analytics Challenges 126
Visitor Tracking Cookies 126
Data Sampling 411 130
The Value of Historical Data 133
The Usefulness of Video Playback of Customer Experience 136
The Ultimate Data Reconciliation Checklist 138
Chapter 5 The Key to Glory: Measuring Success 145
Focus on the “Critical Few” . 147
Five Examples of Actionable Outcome KPIs . 149
Task Completion Rate 149
Share of Search 150
Visitor Loyalty and Recency 150
RSS/Feed Subscribers 150
% of Valuable Exits 151
Moving Beyond Conversion Rates 151
Cart and Checkout Abandonment 152
Days and Visits to Purchase 153
Average Order Value 153
Primary Purpose (Identify the Convertible) 154
Measuring Macro and Micro Conversions . 156
Examples of Macro and Micro Conversions 158
Quantifying Economic Value . 159
Measuring Success for a Non-ecommerce Website . 162
Visitor Loyalty 162
Visitor Recency 164
Length of Visit 165
Depth of Visit 165
Measuring B2B Websites 166
Chapter 6 Solving the “Why” Puzzle: Leveraging Qualitative Data 169
Lab Usability Studies: What, Why, and How Much? . 170
What Is Lab Usability? 170
How to Conduct a Test 171
Best Practices for Lab Usability Studies 174
Benefits of Lab Usability Studies 174
Areas of Caution 174
Usability Alternatives: Remote and Online Outsourced . 175
Live Recruiting and Remote User Research 176
Surveys: Truly Scalable Listening . 179
Types of Surveys 180
The Single Biggest Surveying Mistake 184
Three Greatest Survey Questions Ever 185
Eight Tips for Choosing an Online Survey Provider 187
Web-Enabled Emerging User Research Options . 190
Competitive Benchmarking Studies 190
Rapid Usability Tests 191
Online Card-Sorting Studies 191
Artificially Intelligent Visual Heat Maps 192
Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation 195
A Primer on Testing Options: A/B and MVT . 197
A/B Testing 197
Multivariate Testing 198
Actionable Testing Ideas . 202
Fix the Big Losers—Landing Pages 202
Focus on Checkout, Registration, and Lead Submission Pages 202
Optimize the Number and Layout of Ads 203
Test Different Prices and Selling Tactics 203
Test Box Layouts, DVD Covers, and Offline Stuff 204
Optimize Your Outbound Marketing Efforts 204
Controlled Experiments: Step Up Your Analytics Game! . 205
Measuring Paid Search Impact on Brand Keywords and Cannibalization 205
Examples of Controlled Experiments 207
Challenges and Benefits 208
Creating and Nurturing a Testing Culture . 209
Tip 1: Your First Test is “Do or Die” 209
Tip 2: Don’t Get Caught in the Tool/Consultant Hype 209
Tip 3: “Open the Kimono”—Get Over Yourself 210
Tip 4: Start with a Hypothesis 210
Tip 5: Make Goals Evaluation Criteria and Up-Front Decisions 210
Tip 6: Test For and Measure Multiple Outcomes 211
Tip 7: Source Your Tests in Customer Pain 211
Tip 8: Analyze Data and Communicate Learnings 212
Tip 9: Two Must-Haves: Evangelism and Expertise 212
Chapter 8 Competitive Intelligence Analysis 213
CI Data Sources, Types, and Secrets . 214
Toolbar Data 215
Panel Data 216
ISP (Network) Data 217
Search Engine Data 217
Benchmarks from Web Analytics Vendors 218
Self-reported Data 219
Hybrid Data 220
Website Traffic Analysis . 221
Comparing Long-Term Traffic Trends 222
Analyzing Competitive Sites Overlap and Opportunities 223
Analyzing Referrals and Destinations 224
Search and Keyword Analysis 225
Top Keywords Performance Trend 226
Geographic Interest and Opportunity Analysis 227
Related and Fast-Rising Searches 230
Share-of-Shelf Analysis 231
Competitive Keyword Advantage Analysis 233
Keyword Expansion Analysis 234
Audience Identification and Segmentation Analysis . 235
Demographic Segmentation Analysis 236
Psychographic Segmentation Analysis 238
Search Behavior and Audience Segmentation Analysis 239
Chapter 9 Emerging Analytics: Social, Mobile, and Video 241
Measuring the New Social Web: The Data Challenge 242
The Content Democracy Evolution 243
The Twitter Revolution 247
Analyzing Offline Customer Experiences (Applications) 248
Analyzing Mobile Customer Experiences . 250
Mobile Data Collection: Options 250
Mobile Reporting and Analysis 253
Measuring the Success of Blogs 257
Raw Author Contribution 257
Holistic Audience Growth 258
Citations and Ripple Index 262
Cost of Blogging 263
Benefit (ROI) from Blogging 263
Quantifying the Impact of Twitter . 266
Growth in Number of Followers 266
Message Amplification 267
Click-Through Rates and Conversions 268
Conversation Rate 270
Emerging Twitter Metrics 271
Analyzing Performance of Videos 273
Data Collection for Videos 273
Key Video Metrics and Analysis 274
Advanced Video Analysis 278
Chapter 10 Optimal Solutions for Hidden Web Analytics Traps 283
Accuracy or Precision? . 284
A Six-Step Process for Dealing with Data Quality . 286
Building the Action Dashboard 288
Creating Awesome Dashboards 288
The Consolidated Dashboard 290
Five Rules for High-Impact Dashboards 291
Nonline Marketing Opportunity and Multichannel Measurement 294
Shifting to the Nonline Marketing Model 294
Multichannel Analytics 296
The Promise and Challenge of Behavior Targeting 298
The Promise of Behavior Targeting 299
Overcoming Fundamental Analytics Challenges 299
Two Prerequisites for Behavior Targeting 301
Online Data Mining and Predictive Analytics: Challenges . 302
Type of Data 303
Number of Variables 304
Multiple Primary Purposes 304
Multiple Visit Behaviors 305
Missing Primary Keys and Data Sets 305
Path to Nirvana: Steps Toward Intelligent Analytics Evolution 306
Step 1: Tag, Baby, Tag! 307
Step 2: Configuring Web Analytics Tool Settings 308
Step 3: Campaign/Acquisition Tracking 309
Step 4: Revenue and Uber-intelligence 310
Step 5: Rich-Media Tracking (Flash, Widgets, Video) 311
Chapter 11 Guiding Principles for Becoming an Analysis Ninja 313
Context Is Queen 314
Comparing Key Metrics Performance for Different Time Periods 314
Providing Context Through Segmenting 315
Comparing Key Metrics and Segments Against Site Average 316
Joining PALM (People Against Lonely Metrics) 318
Leveraging Industry Benchmarks and Competitive Data 319
Tapping into Tribal Knowledge 320
Comparing KPI Trends Over Time . 321
Presenting Tribal Knowledge 322
Segmenting to the Rescue! 323
Beyond the Top 10: What’s Changed 324
True Value: Measuring Latent Conversions and Visitor Behavior 327
Latent Visitor Behavior 327
Latent Conversions 329
Four Inactionable KPI Measurement Techniques . 330
Averages 330
Percentages 332
Ratios 334
Compound or Calculated Metrics 336
Search: Achieving the Optimal Long-Tail Strategy . 338
Compute Your Head and Tail 339
Understanding Your Brand and Category Terms 341
The Optimal Search Marketing Strategy 342
Executing the Optimal Long-Tail Strategy 344
Search: Measuring the Value of Upper Funnel Keywords . 346
Search: Advanced Pay-per-Click Analyses 348
Identifying Keyword Arbitrage Opportunities 349
Focusing on “What’s Changed” 350
Analyzing Visual Impression Share and Lost Revenue 351
Embracing the ROI Distribution Report 353
Zeroing In on the User Search Query and Match Types 354
Chapter 12 Advanced Principles for Becoming an Analysis Ninja 357
Multitouch Campaign Attribution Analysis . 358
What Is All This Multitouch? 358
Do You Have an Attribution Problem? 359
Attribution Models 361
Core Challenge with Attribution Analysis in the Real World 364
Promising Alternatives to Attribution Analysis 365
Parting Thoughts About Multitouch 368
Multichannel Analytics: Measurement Tips for a Nonline World 368
Tracking Online Impact of Offline Campaigns 369
Tracking the Offline Impact of Online Campaigns 376
Chapter 13 The Web Analytics Career 385
Planning a Web Analytics Career: Options, Salary
Prospects, and Growth . 386
Technical Individual Contributor 388
Business Individual Contributor 388
Technical Team Leader 390
Business Team Leader 391
Cultivating Skills for a Successful Career in Web Analysis . 393
Do It: Use the Data 393
Get Experience with Multiple Tools 393
Play in the Real World 394
Become a Data Capture Detective 396
Rock Math: Learn Basic Statistics 396
Ask Good Questions 397
Work Closely with Business Teams 398
Learn Effective Data Visualization and Presentation 398
Stay Current: Attend Free Webinars 399
Stay Current: Read Blogs 400
An Optimal Day in the Life of an Analysis Ninja . 401
Hiring the Best: Advice for Analytics Managers and Directors 403
Key Attributes of Great Analytics Professionals 404
Experienced or Novice: Making the Right Choice 405
The Single Greatest Test in an Interview: Critical Thinking 405
Chapter 14 HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture 407
Transforming Company Culture: How to Excite
People About Analytics 408
Do Something Surprising: Don’t Puke Data 409
Deliver Reports and Analyses That Drive Action . 412
The Unböring Filter 413
Connecting Insights with Actual Data 414
Changing Metric Definitions to Change Cultures:
Brand Evangelists Index . 415
The Case and the Analysis 415
The Problem 416
The Solution 417
The Results 417
The Outcome 418
An Alternative Calculation: Weighted Mean 418
The Punch Line 419
Slay the Data Quality Dragon: Shift from Questioning
to Using Data 420
Pick a Different Boss 420
Distract HiPPOs with Actionable Insights 422
Dirty Little Secret 1: Head Data Can Be Actionable in the First Week/Month 422
Dirty Little Secret 2: Data Precision Improves Lower in the Funnel 423
The Solution Is Not to Implement Another Tool! 423
Recognize Diminishing Marginal Returns 424
Small Site, Bigger Problems 424
Fail Faster on the Web 425
Five Rules for Creating a Data-Driven Boss . 426
Get Over Yourself 426
Embrace Incompleteness 426
Always Give 10 Percent Extra 427
Become a Marketer 427
Business in the Service of Data. Not! 428
Adopt the Web Analytics 2.0 Mind-Set 428
Need Budget? Strategies for Embarrassing Your Organization 429
Capture Voice of Customer 430
Hijack a Friendly Website 431
If All Else Fails…Call Me! 432
Strategies to Break Down Barriers to Web Measurement . 432
First, a Surprising Insight 433
Lack of Budget/Resources 433
Lack of Strategy 434
Siloed Organization 434
Lack of Understanding 435
Too Much Data 435
Lack of Senior Management Buy-In 436
IT Blockages 437
Lack of Trust in Analytics 439
Finding Staff 439
Poor Technology 439
Who Owns Web Analytics? 440
To Centralize or Not to Centralize 440
Evolution of the Team 441
Appendix About the Companion CD 443
Index 447

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《Google Advertising Tools》目录：

Part I. Making Money with a Website
1. Creating Successful Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
The Taxonomy of Success 4
Entertainment 5
Useful Free Services and Software 6
Magazines and Newspapers 8
The Blogosphere 9
Practical Information: Content Sites and Niches 10
E-Commerce Sites 11
Tools for Measuring Popularity 12
Using the Google Toolbar 12
Let the Google Search Engine Be Your Guide 13
Finding Popularity with Alexa 15
How Much Content Is Enough? 17
Presenting Content 18
Page and Site Design 18
Page Size 19
Images, Video, and Podcasting 20
Keeping Content Fresh 20
Positioning Ads 21
Content Architecture 23
Separating Content from Design 23
Server-Side Includes 25
PHP Includes 27
Optimal Include Layout 28
Where Does Content Come From? 29
The Power of Community 29
Action Items 31
2. Creating Effective Marketing Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Telling a Story 33
The Elevator Pitch 36
Basics of Marketing 36
Creating a Plan 38
Creating a Checklist 40
Naming Your Site 40
Introducing SEM 41
Comparing SEO with SEM 42
Crafting the Blended Campaign 43
Action Items 43
3. Driving Traffic to a Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Submitting Your Sites to Search Engines 46
Important Search Engines for Submission 47
Submission Tools 47
Working with Google 49
Taking Advantage of Site Mapping 54
Working with Directories 57
Understanding Taxonomies 58
Getting Open Directory Project Listings 58
Getting Yahoo! Directory Listings 62
Becoming Popular by Generating Inbound Links 63
The Best Inbound Links 65
Finding Sites to Make a Link Request 65
Making the Link Request 66
The Power of the Press Release 68
Unleashing Your Inner Blogger 71
Using Syndication Feeds to Your Benefit 73
Creating Feeds 74
Telling the World About Your Feed 75
Submitting Feeds 76
Creating Email Lists and Surmounting the Spam Problem 77
Action Items 78
4. Nuts and Bolts of SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
SEO’s Evolution 82
The SEO Advantage 83
What SEO Can (and Cannot) Do 83
Free Tools 85
Google Webmaster Tools 86
Commercial SEO Analysis Software 88
More About How Your Site Appears to a Bot 89
Images 89
Links 90
File Formats 90
Viewing Your Site with an All-Text Browser 91
Excluding the Bot 92
The robots.txt File 94
Meta Robot Tags 95
Meta Information 96
Design for SEO 99
Site Design Principles 100
Words and Keyword Density 100
Site Design Principles 105
Using PageRank 105
Linking 109
Inbound links 110
Outbound Links 111
Cross Links 111
Avoiding Overly Aggressive SEO 112
Google’s Prohibitions 112
Why Not to Be Overly Aggressive 115
Action Items 115
5. Making Money with Affiliate Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Kinds of Ad Programs 118
Understanding Affiliate Programs 119
Mechanics of the Process 120
Creatives 123
Areas of Concern 126
Working with an Affiliate Program 130
Benefits of Affiliate Aggregators 130
Finding an Affiliate Aggregator 131
Ad Hoc Affiliation 145
The Amazon.com Associate Program 148
Action Items 153
6. Making Money by Hosting Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
Understanding Cost Per Click (CPC) 156
Contextual Relevance 158
How Good Is the Context? 160
Serving Ads 161
Dollars and Cents 163
CPC Vendors Compared 165
Placing Ad Units on Your Site 166
Signing Up 166
Choosing the Kinds of Ads 167
Selecting Ad Formats 168
Adding Code to Your Pages 173
Display and Banner Ads 176
Action Items 177
7. Understanding the Google Behemoth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
The Parts of Google 180
Blogger 183
Book Search 183
Directory 183
Gmail 183
GOOG-411 184
Google Health 184
Maps 184
Product Search 185
Scholar 185
YouTube 185
Content Versus Search 186
Anatomy of a Search Query 187
Google Syntax and Operators 189
The Rules of Simple Search 189
Effective Searching 190
Advanced Search 191
The Search Results Page 191
The Automated Ad Broker: AdWords 193
Action Items 195
Part II. Cashing in with AdSense
8. Working with AdSense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Applying for an AdSense Account 199
Setting Account Options 203
Payment Preferences 203
Ad Display Preference 205
Account Access 205
Reviewing Payment History 206
Filing Tax Information 206
AdSense Programs 207
AdSense for Content Ad Settings 211
Ad Type 212
Ad Format and Colors 213
Ad Channels 218
Getting the Code 218
Managing Ads 224
Custom Ad Colors 225
Using Channels 227
Applying Competitive Filters 229
Site Authentication, Ad Review, and Allowed Sites 230
AdSense for Search Settings 230
AdSense for Feeds 235
AdSense for Domains 239
Video Units 243
Linking Google AdSense to Google Analytics 246
Action Items 247
9. Making Sense of AdSense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
Fundamentals of Navigation 249
Understanding the Metrics 253
Running Reports 254
Saving a Report as a Template 255
Choosing a Date Range 256
Page, Unit, or Ad Impressions 257
Aggregate Versus Channel Data 257
Statistics 259
Downloading a CSV File 260
Other Program Performance 261
Search Performance 261
How Are Your Parked Domains Doing? 262
Optimization Tips 263
Site Diagnostics 264
Your Earnings 265
Tools Beyond AdSense for Tracking 266
Listening to Web Logs 267
Web Analytic Software 273
Action Items 274
Part III. Working with AdWords
10. Using AdWords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277
Signing Up for an Account 277
Creating Your Account 277
Creating Your First Campaign 280
Bidding and Budget 282
Advanced Settings 283
Creating an Ad 284
Crafting an Ad 286
Choosing Keywords 288
Providing Payment Information and Activating Your Account 289
Graduating 290
Ad Campaigns and Ad Groups 291
Creating and Editing Ad Campaigns 292
Creating a New Campaign 293
Editing Campaign Settings 299
Ad Groups 308
Getting a My Client Center Account 312
Action Items 314
11. Improving Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
Monitoring Your AdWords Activity 315
Understanding Your Campaign Summary 317
Drilling Down into a Campaign 320
Understanding Ad Group Performance 321
Campaign Management Tools 325
Using the Ads Diagnostic Tool 326
Optimizing Your Ads 330
Action Items 339
12. The Zen of AdWords . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 341
The Customer Life Cycle 341
Keywords 342
Getting Seen 343
Test Your Ads 344
Landing Pages That Work 344
Tracking 345
Balance 345
The Path of Indirection 345
Success via Iteration 345
Targeting the Competition 347
Estimating Traffic 347
Exclusion 350
Excluding Sites and Categories 350
IP Exclusion 352
Action Items 353
13. Advanced Performance Monitoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 355
Using AdWords Reports 355
Kinds of Reports 356
Creating a Placement/Keyword Report 357
Conversion Tracking 362
Understanding Conversion Tracking 363
Tracking PayPal Purchases 367
Tracking Visitors to a Crucial Page 373
Google Analytics 374
Getting Started with Google Analytics 376
Using Google Analytics 379
Website Optimizer 383
Action Items 383
14. AdWords beyond CPC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 385
Display Ad Builder 385
Mobile Ads 392
Video Ads 395
Advertising on TV 396
Action Items 399
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401

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《SEO Warrior》目录：

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv
1. The Big Picture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
SEO Benefits 2
SERP Real Estate 2
The Trust Factor 3
Lower Cost of Ownership 5
SEO Challenges 6
Competition 6
No Guarantees 6
Ranking Fluctuations 7
Time Factors 8
Organizational Structure 8
The SEO Process 9
The Research Phase 10
The Planning and Strategy Phase 12
The Implementation Phase 14
The Monitoring Phase 15
The Assessment Phase 16
The Maintenance Phase 17
SEO Alternatives 17
Paid Ads (or Links) 17
Traditional Marketing 18
Summary 18
2. Search Engine Primer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Search Engines That Matter Today: Google 20
Yahoo! 21
Bing 22
Types of Search Engines and Web Directories 23
First-Tier Search Engines 23
Second-Tier Search Engines 23
Regional Search Engines 24
Topical (Vertical) Search Engines 24
Web Spider–Based Search Engines 24
Hybrid Search Engines 25
Meta Search Engines 25
Web Directories 26
Search Engine Anatomy 27
Spiders, Robots, Bots, and Crawlers 27
The Search (or Query) Interface 30
Search Engine Indexing 31
Search Engine Rankings 32
Summary 33
3. Website Essentials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Domain Name Options 36
Domain Name Namespaces 36
Buying Domain Names 39
Hosting Options 44
Choosing Platforms 45
Hosting Types 46
Custom Site Design or Third-Party Software 49
Employing Custom Development 49
Utilizing Free or Paid Software 54
Website Usability 56
General Considerations 57
Linking Considerations 57
Know Your Demographics 57
Ensure Web Browser Compatibility 58
Create Simple Page Layouts 58
Use Intelligent Page Formatting 59
Create Smart HTML Forms 59
Optimize Your Site for Speed 59
Test Your Interface Design for Usability 60
Website Accessibility 60
Summary 60
4. Internal Ranking Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Analyzing SERPs 63
On-Page Ranking Factors 64
Keywords in the <title> Tag 64
Keywords in the Page URL 66
Keywords in the Page Copy 67
Keywords in the <meta> Description Tag 67
Keywords in the Heading Tags 69
Keyword Proximity 70
Keyword Prominence 70
Keywords in the Link Anchor Text 71
Quality Outbound Links 72
Web Page Age 73
Web Page Size 73
On-Site Ranking Factors 74
Domain Name Keywords 75
Size or Quantity of Content 76
Linking Considerations 77
Freshness of Pages 80
Putting It All Together 80
Running the Script 80
Final HTML Report 81
Summary 83
5. External Ranking Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85
External Links 85
Know Your Referrers 86
Quantity and Quality of External Links 88
Broken Outbound Links 92
Handling Broken Links 92
User Behavior Patterns 93
Analyzing the Search Engine Query Interface 94
Google Analytics 95
Google Toolbar 95
User Behavior Lessons 97
Website Performance and Website Age 97
Website Performance 97
Website Age 99
Summary 100
6. Web Stats Monitoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
Web Server Logs and Formats 101
NCSA Common Format 102
NCSA Combined Format 103
NCSA Combined Format in Apache 104
Converting IIS W3C to NCSA Combined 104
Spotting a Web Spider in Web Logs 104
Popular Web Stats Tools 105
Using WebLog Expert 106
Number of Visitors 106
Unique Versus Total Visitors 106
Number of Hits 107
Number of Page Views 107
Referrers 108
Search Engine (Referral) Hits 109
Searches/Keywords 110
Web Spider Hits 110
Using AWStats 110
Using Webalizer 112
Tying Searches to Individual Web Pages 116
Web Spider Patterns 117
User Patterns 118
Filtering Specific Data 120
Types of Web Page Elements 120
Summary 121
7. Google Webmaster Tools and Google Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Google Webmaster Tools 123
Webmaster Tools Setup 123
Dashboard 124
The “Site configuration” Section 124
The “Your site on the web” Section 129
The Diagnostics Section 131
Google Analytics 133
Installation and Setup 134
Navigating Google Analytics 135
Dashboard 135
Traffic Sources 140
Content 140
Goals 141
Google Analytics Shortcomings 144
Summary 145
8. Search Engine Traps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
JavaScript Traps 147
JavaScript-Generated Content 147
JavaScript Dynamic Links and Menus 150
Ajax 152
Dynamic Widget Traps 154
Using Flash 154
Using Java Applets 155
Using ActiveX Controls 156
HTML Traps 156
Using Frames 156
Using Iframes 158
Using External DIVs 160
Using Graphical Text 161
Extremely Large Pages 162
Complex HTML and Formatting Problems 163
Website Performance Traps 163
Very Slow Pages 163
Error Pages 166
Session IDs and URL Variables 167
Splash or Doorway Pages 168
Robots.txt 168
Summary 169
9. Robots Exclusion Protocol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
Understanding REP 171
Crawling Versus Indexing 172
Why Prohibit Crawling or Indexing? 172
More on robots.txt 176
Creation of robots.txt 177
Validation of robots.txt 177
Placement of robots.txt 177
Important Crawlers 177
Understanding the robots.txt Format 178
Robots.txt Directives 179
Case Sensitivity 182
Common robots.txt Configurations 183
Summary of the robots.txt Directive 185
Robots Meta Directives 186
HTML Meta Directives 187
HTTP Header Directives 189
The nofollow Link Attribute 189
Dealing with Rogue Spiders 190
Reverse DNS Crawler Authentication 190
Summary 191
10. Sitemaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
Understanding Sitemaps 193
Why Use Sitemaps? 194
HTML Sitemaps 195
HTML Sitemap Generators 195
XML Sitemaps 197
XML Sitemap Format 197
XML Sitemap Example 200
Why Use XML Sitemaps? 201
XML Sitemap Auto-Discovery 201
Multiple XML Sitemaps 202
Sitemap Location and Naming 203
XML Sitemap Limitations 203
XML Sitemap Generators 204
XML Sitemap Validators 205
XML Sitemap Submissions 205
Utilizing Other Sitemap Types 209
Pure Text (URL Listing) Sitemaps 209
News Sitemaps 210
RSS and Atom Sitemaps 210
Mobile Sitemaps 210
Video Sitemaps 211
Summary 211
11. Keyword Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Keyword Strategy 214
Long Tail Keywords 215
Keywords and Language 217
The Importance of Word Stemming 217
Keyword Modifiers 219
Latent Semantic Indexing (LSI) 221
Keyword Research Process 222
Establish a Current Baseline 223
Compile a Draft List of Keywords You Wish to Target 224
Evaluate Your Keywords 237
Finalize Your Keyword List 240
Implement Your Strategy 240
Summary 240
12. Link Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241
Precursors to Link Building 242
Start Building Your Reputation Early 242
Assess Your Current Situation 242
Emulate Your Competitors 242
Natural Link Acquisition 243
Link Sources and Link Quality 244
Elements of Link Building 244
Basic Elements 244
Link Bait 245
Social Bookmarking 248
Website Syndication 253
Directories 257
Adding Your Links Everywhere 260
Build a Complementary Site 260
Summary 261
13. Competitor Research and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263
Finding Your Competition 263
Keyword-Based Competitor Research 264
Finding Additional Competitor Keywords 268
Competitor Backlink Research 271
Analyzing Your Competition 272
Historical Analysis 273
Web Presence and Website Traffic Analysis 273
Estimating Website Traffic 277
Estimating Social Networking Presence 278
Competitor Tracking 280
Current State Competitor Auditing 280
Future State Tracking 282
Automating Search Engine Rank Checking 282
Summary 285
14. Content Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287
Becoming a Resource 287
Predictive SEO 287
Short-Term Content 289
Long-Term Content 291
Content Balance 292
Content Creation Motives 293
Content Duplication 293
Canonical Link Element 294
Multiple URLs 296
Fine-Grained Content Indexing 298
External Content Duplication 298
Similar Pages 298
Deep-Linked Content 299
Protecting Your Content 300
Content Verticals 301
Vertical Search 301
Summary 303
15. Social Networking Phenomenon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
Social Platforms and Communities 306
Blogs 306
Twitter 307
Content-Sharing Sites 310
Social Bookmarking Sites 314
Social Networking Sites 315
Social Media Strategy 318
Do Some Research 318
Formulate Your Strategy 319
Implement Your Strategy 320
Using Automation 320
Creating a Twitter Scheduler 320
Google and Social Media Sites 324
Real-Time Search 325
Twitter Real-Time Search 325
OneRiot Real-Time Search 326
Summary 326
16. Search Engine Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
The World of SEM 330
PPC Platforms 330
PPC Fundamentals 331
The SEM Process 334
Google AdWords 336
AdWords Setup 336
Campaign Setup 339
Keyword Match Types 345
Ad Setup 348
AdWords Testing 350
AdWords Tips 354
Google AdSense 356
AdSense Setup 356
AdSense Earnings 357
AdSense Website Setup 357
AdSense Tips 358
SEM and SEO Unison 359
SEO Keyword Tuning with PPC Testing 359
Choosing Better Keywords 359
Summary 359
17. Search Engine Spam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361
Understanding Search Engine Spam 362
What Constitutes Search Engine Spam? 362
Search Engine Spam in Detail 363
What If My Site Is Penalized for Spam? 373
Summary 374
18. Industry Buzz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375
Bing 375
The Keyword Dashboard Tool 376
SearchWiki 377
SearchWiki in Action 377
Benefits of SearchWiki 378
Addressing SearchWiki Concerns 379
The nofollow Link Attribute 379
Format 380
Further Thoughts 380
Finding the Buzz 381
SEO-Related Sites Provided by Search Engines 381
Blog Sites 381
Summary 382
A. Script Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383
B. Ping Servers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 447
C. Programming Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 451
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 453

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《The PHP Anthology：101 Essential Tips, Tricks & Hacks》目录：

1.Introduction
2.Using Databases with PDO
3.Strings
4.Dates and Times
5.Forms, Tables, and Pretty URLs
6.Working with Files
7.Email
8.Images
9.Error Handling
10.Access Control
11.Caching
12.XML and Web Services
13.Best Practices
A.PHP Configuration
B.Hosting Provider Checklist
C.Security Checklist
D.Working with PEAR

《The PHP Anthology：101 Essential Tips, Tricks & Hacks》PDF下载：

 http://www.box.net/shared/7o1vu1hqnr