《Be #1 on Google》PDF电子书下载

Written by 标点符 on 2010年03月7日 in 电子书籍

Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

书中主要内容：

1. What’s So Special about Google, Then?—Is It Really All That? 1
2. I Wanna Be Number 1—Taking the Restricted View 4
3. It’s Not Yogurt . . . Organic (or Natural) versus Paid-For 7
4. View Askew—How Google Sees Your Site 10
5. Uncovering the Data—Unleashing Your Inner Miss Marple 13
6. Pimp My Metadata—The Hidden Message 16
7. That Keyword Is So Owned—Satellite Sites 19
8. Analyze This—Google Analytics 22
9. Destination Me—The Importance of Inbound Links 25
10. Who’s Lookin’?—Keyword Bias 28
11. Who Are Ya?—It’s All in the Details, So Does Your Domain Registration Tally? 31
12. Open with a Joke—Keyword Prominence and Relevance 34
13. Laid-Back Surfers—The Google Search 37
14. Selling Out—Accepting Google Advertising 40
15. Say That Again?—Keyword Proximity 43
16. Jargon Busting—Hits, Visitors, Page Views, and Uniques . . . 46
17. Here, Look Over Here—Registering with Search Engines 49
18. Essential Code?—Meta Robots, etc. . . . 52
19. Me in France Number 113—Using Images Correctly 55
20. Cloaked Content—Being Up-Front with Your Intentions 57
21. Content Is King—Building Pages the Right Way Around 60
22. Whose Page? My Page!—Owning Page 1 63
23. Face-Off—Posing as Two Different Brands 66
24. How Ya Doin’?—Benchmarking Your SEO Performance 69
25. All Links Are Not Born Equal—PageRank, Relevance, and Are You Trustworthy? 71
26. No DMOZ, No Champagne Corks—The Importance of the Open Directory Project 74
27. Google Pretender?—Competition for the Throne 77
28. Your Web Site under the Knife—You at the Back, Pay Attention . . . 80
29. Where Next?—The Site Map and Google 83
30. Rank and File—How Are Your Keywords Performing? 86
31. Number Crunching—Stats, Stats, and More Stats 89
32. IP City—Location Management in a Virtual World 92
33. Treating Users and Google Differently—E-Commerce and the Session ID Curse . . . 95
34. Web Design #404—“Page Cannot Be Found” Suicide 98
35. How Clean Is Your House?—Nonsmoking, Professional, Clean Code Only 101
36. JavaScript Intolerance—Cookies and a Lack of Appetite 104
37. The Bigger Picture—Cash-Poor, Time-Poor? Click Here . . . 107
38. Deep, Deep Down—Understanding the Long Tail 110
39. Feeding Hungry Eyes—Forums, Communities, and RSS 112
40. Switching on Targeting Computer . . . Good and Bad Navigation 115
41. The WORLD Wide Web—Running a Multilingual Web Site Marketing Campaign 118
42. No Rest for the Wicked—Refining, Retuning, Rediscovering . . . 121
43. Naming the Child—Web Addresses and the Importance of First Names 123
44. Knowing Google—Dinner Party Secrets You Can Reveal . . . 125
45. It’s My Party—Inviting Links without Seeming Desperate 128
46. Yahoo! and Industry-Specific Directories—Entering the World of Other Search Engines 131
47. Negative Press—Being Dissed on the Web 134
48. What? Explain!—SEO in a Nutshell 137
49. Google AdWords—Pay to Be First 139
50. I’ll Make You Number 1!—The Dangers of SEO/AdWord “Specialists” 141
51. Is This Working?—User Testing to Monitor Your Search Results 143
52. I Am/Am Not King of the Hill—A Word of Warning 145